Forward Future Tools Library
Brand24
Brand24 monitors public mentions across social, news, blogs, forums, podcasts, reviews, and other sources for marketers, PR teams, and businesses tracking reputation and competitors.
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brand24.com·From $249 per month·Checked 2026-09-01
›What is Brand24?
Brand24 is an AI-powered social listening and media monitoring platform. Users track keywords such as brands, products, competitors, campaigns, or topics across more than 25 million online sources. It analyzes sentiment, reach, engagement, discussion context, influencers, hashtags, and customer feedback, then supports reporting and collaboration.
›What are the pros and cons of Brand24?
Strengths
Covers more than 25 million online sources, including social platforms, news, blogs, forums, podcasts, reviews, and video sites
Provides real-time monitoring on higher plans and supports 108 languages
Combines sentiment, reach, engagement, influencer, hashtag, source, and demographic analysis
Offers AI-assisted summaries, topics, brand insights, and sentiment analysis
Supports reporting and collaboration, with unlimited users on Team and higher plans
Trade-offs
Monthly pricing starts at $249, which is higher than lightweight social monitoring tools
The Individual plan is limited to 3 keywords, 2,000 mentions per month, 1 user, and updates every 12 hours
Mention, keyword, and project limits vary by plan and can require a higher tier as monitoring needs grow
The broad feature set may be more than needed for teams that only want to schedule posts or find social posts to reply to
›What are Brand24’s key features?
Real-time monitoring across social media, news, blogs, videos, forums, podcasts, reviews, and other public sources
Sentiment analysis that segments mentions as positive, negative, or neutral
Reach, engagement, awareness, presence score, source, demographic, and geographic analysis
Hashtag tracking with hashtag volume, reach, engagement, and influencer metrics
AI-generated discussion context, summaries, topics, and brand insights
Reports for measuring PR coverage and sharing statistics with teams
Influencer analysis and identification of active or influential authors
›What are the best use cases for Brand24?
Monitor brand reputation and identify positive or negative conversations
Track competitors, campaign performance, reach, and engagement
Detect customer feedback and recurring opinions about products or services
Measure PR coverage and create reports for internal teams or clients
Analyze hashtag campaigns and find relevant influencers
Investigate early signals of reputation or communications issues
›What is the pricing for Brand24?
| Plan | Price | Details |
|---|---|---|
| Individual | $249 per month | 3 keywords, 2K mentions per month, 1 user, updates every 12 hours, and AI Sentiment Analysis. |
| Team | $349 per month | 7 keywords, 10K mentions per month, unlimited users, hourly updates, chat support, and AI Sentiment Analysis. |
| Pro | $499 per month | 12 keywords, 40K mentions per month, unlimited users, real-time updates, priority support, Lightning Search, AI Events Detection, AI Brand Assistant, AI Insights for 2 projects, and AI Topics for 2 projects. |
| Business | $699 per month | 25 keywords, 100K mentions per month, unlimited users, real-time updates, priority support, advanced reports, AI Insights for 5 projects, and unlimited AI Topics. |
| Enterprise | $1499 per month, billed annually | Custom keyword and mention limits, unlimited users, real-time updates, priority support, unlimited AI Insights and AI Topics, advanced reports, dedicated consulting, and the AI Visibility module. |
Annual billing is listed at $199 per month for Individual, $299 per month for Team, $399 per month for Pro, and $599 per month for Business. Brand24 also offers a free 14-day trial.
Checked 2026-09-01 · source
›Who is Brand24 best for?
marketersUseful for measuring campaign reach, engagement, hashtags, competitor activity, and brand awareness.
social media managersA fit for teams that need broad mention monitoring and sentiment analysis across more than just social networks.
PR professionalsPR teams can track coverage, identify reputation signals, and produce reports on media mentions.
enterpriseThe Enterprise plan supports custom monitoring limits, dedicated consulting, and unlimited AI Insights and AI Topics.
Not for
- Teams whose main requirement is scheduling social posts and replying quickly to individual social posts
- Buyers with a small monitoring budget, because paid plans start at $249 per month on monthly billing
