Forward Future Tools Library
Zepic
ZEPIC combines customer data, audience segmentation, AI-assisted campaign creation, and email, WhatsApp, and Instagram activation for mid-market B2C marketing teams.
Try Zepic →
zepic.com·Free Trial
›What is Zepic?
ZEPIC is a customer engagement and marketing automation platform with a built-in customer data platform. It unifies customer interactions, supports audience segmentation and customer journeys, and coordinates campaigns across email, WhatsApp, Instagram, and push notifications. Its Zenie AI copilot assists with campaign creation, while reporting tools track outcomes.
›What are the pros and cons of Zepic?
Strengths
Combines a customer data platform with campaign activation in one product
Supports multi-channel orchestration across email, messaging, push notifications, and Instagram
Provides AI assistance for campaign creation
Includes customer segmentation and customer journey tools
Offers a shared inbox for WhatsApp conversations
Trade-offs
The platform is newer and still building market presence
Feature depth may be lower than that of established alternatives
Third-party integrations are limited
Instagram and WhatsApp capabilities may be less mature than dedicated tools
›What are Zepic’s key features?
Built-in customer data platform for unifying customer information
Audience 360 view with AI summaries of customer interactions and preferences
Audience segmentation based on customer data
AI-assisted campaign creation through the Zenie voice-enabled copilot
Multi-channel customer journeys across email, messaging, push notifications, and Instagram
Team Inbox for managing and personalizing WhatsApp conversations
Campaign reporting and analytics
›What are the best use cases for Zepic?
Unifying customer data before launching targeted marketing campaigns
Creating segmented email, WhatsApp, Instagram, and push campaigns
Triggering customer journeys based on lifecycle events or audience segments
Managing two-way WhatsApp conversations from a shared team inbox
Reviewing campaign performance and customer engagement outcomes
›What is the pricing for Zepic?
Free Trial
›Who is Zepic best for?
e-commerce teamsUseful for e-commerce teams that want customer data, segmentation, and email, WhatsApp, and Instagram activation in one platform.
travel and hospitality teamsTravel and hospitality marketers can use the platform for cross-channel customer journeys and rapid campaign activation.
marketersMarketers consolidating separate customer data and campaign tools may benefit from the built-in CDP and AI campaign copilot.
mid-market B2C businessesA strong fit for mid-market B2C businesses that need unified customer engagement rather than a standalone email tool.
Not for
- Very small businesses or solopreneurs on a tight budget, especially where the available starter limits are restrictive.
- Enterprises that require advanced CRM or sales automation features.
- Teams that need offline channels such as direct mail.
›What are the best Zepic alternatives?
Benchmark EmailChoose this instead if your priority is email marketing rather than a broader customer data and messaging platform.→
FeedHiveChoose this instead if you mainly need to create, schedule, and analyze social media content.→
PostizChoose this instead if social post scheduling and management are more important than customer data unification.→
Ailice→