Forward Future Tools Library
On/Special
On/Special turns business updates and real photos into approved social posts by text, for owners and teams at local businesses that do not want a marketing dashboard.
Try On/Special →
onspecial.app·Contact Sales
›What is On/Special?
On/Special is a text-message-based social media service for local businesses. Owners and authorized team members text what is happening, review a post built from real business photos and brand preferences, request changes, and approve publication. It publishes approved posts to Instagram, Facebook, and Google Business accounts, then sends weekly performance recaps by text.
›What are the pros and cons of On/Special?
Strengths
The full workflow runs through text messages, with no app or dashboard to manage
Uses real business photos instead of AI-generated images
Requires owner approval before posts are published
Supports contributions from authorized team members
Sends performance recaps by text instead of requiring dashboard visits
Trade-offs
The service is currently accepting businesses into a beta program
The text-first workflow does not provide an app or dashboard for managing posts
Image creation is limited to real business photos and does not include AI-generated imagery
Publishing is limited to the connected Instagram, Facebook, and Google Business accounts described on the site
›What are On/Special’s key features?
Create, revise, and approve social posts entirely through text messages
Build posts from real business photos, website images, brand details, and saved preferences
Tailor copy for Instagram, Facebook, and Google Business
Publish approved posts to connected Instagram, Facebook, and Google Business accounts
Let authorized team members submit and publish updates by text
Set scheduled check-ins or text whenever a timely update comes up
Receive weekly text summaries of published content and performance
›What are the best use cases for On/Special?
Restaurants, cafes, and bars sharing specials, events, and menu updates
Retail shops announcing new inventory, promotions, and in-store events
Salons, spas, gyms, and studios promoting openings, services, and schedule changes
Home service businesses showcasing completed projects and seasonal services
Pet services businesses sharing availability, updates, and customer moments
›What is the pricing for On/Special?
Contact Sales
›Who is On/Special best for?
soloA fit for owners who want to share daily business updates without learning social media software.
small teamTeams can contribute updates from their phones, while an owner reviews and approves posts.
restaurants and barsDaily specials, events, and last-minute updates can be turned into posts while they are still relevant.
home servicesUseful for sharing completed jobs, seasonal services, and other visual business moments.
Not for
- Businesses that want a visual dashboard or an app for managing their social calendar should choose a different workflow.
- Teams that need channels beyond Instagram, Facebook, and Google Business should verify support before adopting it.
- Businesses seeking AI-generated images rather than posts built from their own photos should skip it.
›What are the best On/Special alternatives?
FeedHiveChoose this instead if you need a conventional platform for creating, scheduling, and analyzing social media content.→
PostizChoose this instead if your team needs a comprehensive tool for planning, creating, scheduling, and analyzing posts.→
Vista SocialChoose this instead if you need an all-in-one social media management platform for brands or agencies.→
Zepic→